Wednesday, April 8, 2009

The Wednesday Memo (Subway Update)

News and Notes from around the Business World of Hockey.

- So last night during the third period of the Canadiens - Rangers game Subway rented out the end glass where a virtual/digital Subway logo was in large letters across the glass. Innovative marketing, sure, but what is more funny is how many Ranger fans are actually mad at this (HF Boards). Some actually think it was a giant sticker, thus obstructing the fans views. Priceless; if I find a picture today I will update here.

Found one. Thanks to Capitals Kremlin. Go there to take a look for now, gotta run.

- Watch the Minnesota Wild's Xcel Energy Center get changed over from a Coldplay Concert to a Hockey Arena on DIY's "Project Xtreme" Tuesday, April 14, at 10 PM EST (

- I'm sure most have heard of TLC's hit show "American Chopper" where customer chopper motorcycles are built for mainly chairty auctions. Well on this seasons premier episode on Thursday, April 9, at 9 PM EST, Ranger legend Rod Gilbert will deliver an "Original Six" NHL-style chopper to the Reebok NHL Store in New York ( I like the show and will def. be watching.

- TSN and Versus will broadcast a half-hour shower featuring the NHL draft lottery drawing (

- The Detroit Red Wings are helping out Hockeytowns fans by offering a new layaway system for ticket holders (

"eLayawaySPORTS is a payment processor that allows the Red Wings' season ticket holders to customize their payments for their season tickets over time. These monthly payment dates are selected by the fan and automatically deducted from their bank accounts. The technology charges a 1.9% flat transaction fee and zero interest. The new program will give Red Wings' fans the opportunity to pre-pay for their season tickets in a manner that meets their lifestyle and budget and receive the tickets when the package is paid in full."
Very nice. I wish more teams would use such a system.

- Finally, the mysterious NHL Portal that opens on Monday, April 13:

More later.

BallHype: hype it up!

1 comment:

  1. Good stuff, Puck Money, as always. Checking out the comments on the link for the SUBWAY digi-Ad. Wondering how many fans would take the digital Ad if it meant knowing they could afford better players down the road (or even keep the team in town). Not referring to NYR, but ANY team. Advertising is where the NHL needs to make up ground and with the economic forecasts, I say tinker w/ it. It's not like they have changed the rules of the game...the sport is the same. Just w/ some extra revenue to get us all through the lean times.